How to Manage Like Steve Jobs

Summary

If you want to build a high-performance business that scales at record speed, you need to embrace your inner Steve Jobs. Even though you may not want to build a tech company or even a big business, understanding what made Jobs different will help you get what you want - faster.

Transcript

If you want to build a high performance business that scales at record speed, you need to embrace your inner Steve Jobs.

[INTRO] Let's get to it. Hey, I'm Leon Castillo, founder of Selfmastered, high-performance training company that helps entrepreneurs scale their businesses by solving their solid bottleneck, their own performance, which was formed, the young product is overwhelming and focus entrepreneurs into laser focused business athletes that can achieve in one day, what they previously achieved in one week.

I do want to talk about something that not many people know that but really epitomizes what is required to build an incredible company, which is standards, the acceptable criterium that you set for the things you judge, and this is the key to Apple's success.

Because Steve Jobs had two categories of work, either it was utter shit, or insanely great. There was no middle ground no in between everything needed to be judged. According to that binary criteria, which meant that most things were older shit and needed to be revamped and reworked and readjusted until they became totally great.

And this definition was not given by him, it was given by all the teams that participated in the project, because this culture was so strong that everybody was aligned with an excruciatingly high set of standards that he created in the first place when he created the company. And this is very relevant to you.

Even though you may not want to be building a tech company or even a big business or you're even a professional, this is very important for you to internalize because the standards you except for yourself, will give you the results you want down the line. And if you think about it, most people are leaving terrible lives because 20 or 30 years ago, they embrace a set of standards and build their life around them. And those standards were not high enough. And the role of a high performance entrepreneurial professional is always to be reviewing, revamping and increasing the standards week on week in order to only do insanely great work and only accept insanely great experiences, moments people in their lives.

Now before we dive deep into how to apply this to business number two, like subscribe and hit the bell, we release a few videos every week for people like you so you can really grow your business and also do it because it is the right thing to do. You know, a lot of people are following suboptimal advice and we are providing top notch advice that people need to lead better lives. So share it.

So the idea is that high performance is predicated on your ability to do excellent work insanely great work without thinking too much about it. Now, how do we apply this in business? Well, remember that high performance in business is about two things, intentional design, an algorithmic execution is about designing each process that you are going to perform, and then execute on them, do them without thinking high performance do not need to be coached that much do not need to think that much about the task that they're involved in.

It is pure instinct that just know how to get the best out of their own efforts. And how do you achieve this by internalizing high standards, if you work on your standards, every week, you turn the unconscious conscious, you will signal both sides of the brain how to actually do insanely great work and only focus on insanely great work. And if you manage to do that with yourself, but also with others, you will build an incredible culture and you will prevent your company from dying.

Because if you think about it, the prototypical bad employee that doesn't really do the work that is not reliable, that C player does not kill organizations or businesses because everybody knows who those are. And their performance is eventually addressed. Those that create havoc in your business or the B players, those that have a mediocre soso performance, because they will tend to hire C players and they will not be at the same level of an A player even if the stakes are high. So you can only hire a players from which you can only accept insanely great work in order to build up culture and a business that actually works in the long term.

This is how you become the Steve Jobs of your own business by elevating your standards every single week and not accepting anything that is not excellent. Because also as you know how you do one thing is how you do everything. So if everything has to be excellent, guess what? The result will be excellent. You may think, though that this is don't It's just too much work thinking this way. But I will challenge you to reverse your thinking and see it from perspective of someone who goes to the gym in order to build muscles.

If you've never been to the gym, you will not be bench pressing 200 kilos you will take step by step, adjusting the weight based on your strength and over time through progressive overload of your own body and muscles, you will grow. This is the same principle the only work you have is to elevate last week's standard and do so every single week. Don't aim for perfection. Aim for consistent progress and never rest on your laurels because as you know, everybody's trying to get better faster than ever before, so you need to outrun them.