How to Manage Fear As An Entrepreneur

Summary

What if you could destroy your fears once and for all by following a simple mental algorithm? In today's video I share my framework for dealing with fear. When you are building a business there is 1000 different shades of fear that you could experience (fear of failure, fear of success, fear of change, fear of pitching to investors, fear to pitching to clients, fear of selling), so learning to deal with it effectively can be the difference between life and death in business. Here's what I do to never let fears interfere with what I need to do.

Transcript

What if you could destroy your fears once and for all by following a very simple mental algorithm I'm going to share with you what is the thing that I do every time a fear arises in my life, so I never let fears interfere with what I need to do. Get to it.

[INTRO] Hey, I'm Leon Castillo, founder of Selfmastered, a High Performance Training company and helps entrepreneurs scale the businesses by solving their silent bottleneck, which transformed the unproductive, overwhelming unfocused entrepreneurs into laser focused business athletes that can achieve in one day, what they previously achieved in one week.

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So don't miss out on so today I want to talk about fear, which is something that is prevalent among entrepreneurs, there's 1000 different shades of fear that you can experiment. When you are building a business fear of failure, fear of success, fear of change, fear of pitching to investors fear to pitching to clients fear of selling doesn't matter.

There's 1000 different shades of fear that you could experience at any given moment in your entrepreneurial career. And I'm here to tell you that none of those matter because all of them are an illusion, if you think about it, fear is an illusion based on a distorted value management of a situation.

So essentially, fear manifests when you think you are not going to get something you want, or you're going to lose something you already got, that's when you start fearing it right if you're afraid of the dark is because you fear for your life, because you don't know what the dark holds, if you fear pitching to investors, is because you fear not being able to get that funding that can keep your business open, whatever it is that you fear, all of that is an illusion, and it's saw and it has to be treated as such.

And today, I want to share the framework, the mental algorithm that I use every single day that for whatever reason, I catch myself fearing something. Remember that I have a video called How I eliminate fear that you can also check and I'm going to link it somewhere around here.

So the first thing you need to do is understand what is the fear about where does it come from? Why does it manifest? Is it a fear of success, a fear of failure, fear of public speaking, fear of selling? What is it? If you do not understand why are you afraid of you cannot destroy that.

So the first thing is to be super mindful about it. What is it and once you have that you need to identify what is the situation that needs to be managed here. If you have a fear of public speaking, what needs to be managed is your ability to deliver a speech.

And that is based on your confidence level on your skill level on a series of things that can be worked and trained so that you are able to deliver that speech. If you have a fear of failure in business. Well, there's a myriad of things that have to manage to make sure you do not fail, but it can be managed depending on the issue, you're facing a cash flow issue or a marketing issue. Lead generation doesn't matter.

Whatever it is that you feed that is causing you the fear, there's a situation that can be managed in order to eliminate the root cause of that fear three, and this is very important suffocate that you do not really eliminate fear, you suffocated and you do so by doing things. If you're moving very fast in your day to day, and you're working on your bottlenecks, which lead to fears.

On your day to day in the fastest fashion, you will exhaust the oxygen those negative emotions need to survive, you're constantly working on solving your problems. There's no time for fear because you're pushing yourself towards solving them. This is why as when I mentor said an empty calendar breeds the devil. So the idea is that if you're constantly working on what needs to be done, then it is very easy to actually get it done.

And entertaining negative thoughts not only proves that there's not enough emotional maturity, it also proves that the level of action you're operating at is not enough for and this is very useful. It's been done since the ancient times create dry runs or as the stoics used to say premeditated to Milan which is create a mental picture of everything that can go wrong everything that you fear going forward and create contingency plans in your head in case those fears manifest in case those situations to be managed, effectively ended up showing up remembered only 15%

Based on research ended up manifesting and this reminds me of Andy Grove, the CEO of Intel 30 years ago who said that only the Paranoid Survive only directed on the constant lookout for threats and menaces are actually able to survive.

So doing this exercise is very useful to protect yourself. And finally, get some perspective understand that you are not going to get out of this world alive, nor am I. So the best way to live is to actually be facing your fears as often as possible because in the end, you exhaust all your fears and your fearless individual.

So the idea is that it is inevitable to as you climb up the corporate ladder or you grow in your business, new things will manifest new fears will show up fears that you've never had to deal with before. But the goal is to go towards them and destroy them. By exhausting the oxygen they need to survive by working against them as much and as fast as you can. So really get perspective.

Everything is an illusion. Have fun building your business, and you will be much more prepared to deal with those fears. In the end, it all boils down to what Theodore Roosevelt American president famously said over a century ago. Far better it is to dare mighty things to win glorious triumphs even through checkered by failure, then to rank with those poor spirits who neither enjoy nor suffer much because they live in a great twilight that knows neither victory nor defeat. The most important thing you can do in your life is to actually live it.

So never get caught up in fear because it is an illusion. And you cannot orient your life based on illusions.