How to Achieve Peak Performance in Business (5+1 Principles)

Summary

While top-performing entrepreneurs build, operate, and sell high-growth companies, low performers can't build properly and waste a ton of resources trying to get their business off the ground. This video is about how to become a top performer in business - in record time.

Transcript

While top performers build, operate and sell high growth, high performance companies, low performers cannot deal properly and waste a ton of resources trying to get the businesses off the ground. And if you didn't want to give you a clear framework you can use to transform yourself and your business into high performance machines are able to achieve the seemingly impossible, very fast, listen carefully, because it really pays to invest five minutes of your time in learning what others never fully internalize. In the lifetime, I'm gonna give you five principles and one extra key thing, which in my view, is what really matters. Let's get to it.

Hey, I'm Leon Castillo, founder of Selfmastered, a high performance training company that helps entrepreneurs scale their businesses by solving their silent bottleneck, their own performance, were transformed the unproductive, overwhelming focus entrepreneurs into laser focused business athletes that can achieve in one day, what they previously achieved in one week.

How do others achieve in a couple of years where others cannot even do in the lifetime? What is the secret sauce? What's the black magic that some people seem to display? If you take out all the monitors may have when they start all those connections go into the right schools, all that stuff? If you take all of that out of the equation, you still see huge differences in performance that account for huge differences in results.

So what's going on here? What's going on? Is that those that actually create success, those that get records fast, those that performance level, follow a very simple framework. There's a playbook success leaves clues. So if you do what I'm going to say in this video, I can promise fast results. Now. Five principles.

Principle number one, you guessed it, focus, focus is about doing what matters. And only doing what matters is about subtraction is about doing less things that are not capital for your endeavors. The problem with focus is that everybody wants it, but not many, and not many people get it. And why is that because it requires a healthy degree of awareness, a healthy degree of understanding of what are the most important things and therefore how to best make sure that you only focus on them without awareness, it is very hard to understand what should be prioritized. But when you finally identify what needs to be done, and just prioritize that, you get clarity, everything becomes more clear. And that thing becomes a prioritization mechanism that you can use in everything in your life.

So step number one is focus, understanding what is it that you should be working on, and make sure you do not work on anything else? First of all, number two is speed. You need to cultivate an understanding of your own mortality, because your own mortality, as Steve Jobs said, provide a sense of urgency. And that sense of urgency brings speed, working on the right thing very fast, so that you can move fast and break things as Zuckerberg said, because when you do that, you start getting and generating positive momentum that breeds good expectancy, good things start happening to those that do things very fast, and keep doing things very fast. The problem is that you need to have that sense of urgency, you need to cultivate that idea that your time on this earth is finite. And the sooner you start, the better results you'll get if you do this, right, what you get on the other side is momentum, that force that seems to be propelling you forward, right?

Principle number two, speed burstable. Number three is intensity. And this is crucial, because most entrepreneurs work long hours, but not many of them work on the right things or with the right intensity. Intensity is only devoting your attention to the task at hand and to nothing else. Because when you do this, when you summoner, your cognitive capital to the thing that needs to be done at that moment, magical things start happening, the quality of your work goes up, the quantity of things you need to do goes down because they're less defects and less problems, you work less hours and over all, you get better results in a shorter timeframe, which is what we all want. But in order to do this, you need to first commit to that thing. You need to do what the Romans called ASIC, what athletes do what you are doing. That's what Africa has, means and you need to fully embrace that principle. Only do what needs to be done in the moment. Don't check your phone. Don't check social media. Don't lose yourself about things that are not relevant at the moment. I can assure you that if you start time batching your tasks your productivity will sky rocket.

So principle number three, intensity. Principle number four is about control. And I love this one because I'm an architect right I first Started in arcades moody artistic type, I was an amateur photographer at some point, I was also a journalist at some point in my life, so I come from the artistic world. But over time I became a finance guy, right. And now I'm an entrepreneur. So I have transitioned from being this creative type to this more balanced type of using data to base my decisions on and control is all about data. And feedback is about understanding that every effort that you put out into the universe needs to be properly mapped out, you need to understand what it is that you were trying to accomplish, and make sure that you know whether that thing had a positive effect, it was a success or not, if you post on social media, if you have a conversation, if you have a one on one meeting, if you launcher marketing campaigns, if you do all those things, you need to understand if things went well, and how well they went. And, more importantly, why they went that way, what is the underlying mechanics so you can replicate? The best results is all about triggering your evolutionary mechanism that allows you to identify patterns, your ability to identify patterns is what foster our sense of control. And a sense of control is absolutely crucial in entrepreneurship. because entrepreneurship is like jumping off a cliff and trying to build an airplane on the way down before you crash. But it's very hard not to crash. Only 50% of businesses survive over a year fine. My goal with this idea of control is that it is much better to do just one thing, but do it to the best of your ability understanding what's the data that can allows you to through feedback become better than saying they tried to do too many things, and just being oblivious about its performance.

And then principle number five, fun. And this is underrated because of course you need to push yourself, of course, you need to surmount the resistance, of course you need to do what do you don't want to do now in order to reap the rewards later, we all understand the concept of delayed gratification. But you cannot argue against the heart, you cannot rationalize the feeling. And if you do not find what you do, if you do not have fun with what you do, you're missing out on a core component of lives. Meaning because if you want to access flow, which is an altered state of consciousness that happens when you essentially work on something you love, and you push through resistance, if you do not access flow, if you do not sustain your efforts for long enough, you will not see results. And you know that you cannot win against someone who's relentless at competing against you. And even those extreme endurance athletes, and 120 hour entrepreneurs who love what they do. They love that pain, they love that friction. They love that idea of themselves as hard working individuals.

So a secret from high performance is that everybody is doing what it loves, at any given moment. Even those that seem to be pushing way past the Fun Zone, they are still in a weird sense, having fun. So you need to seek to maximize the fun you have at work. You need to focus on what you're good at, and really become super good through positive reinforcement that comes from having fun. And what can you do with those things that you're not inherently good at. But you still need to do? How can you motivate yourself?

Well, you can still apply this principle, you can still make it fun how let's say you want to create content, and you don't like to create content, but you have to and you're the prototypical scientific type more of numbers and data than actual creativity.

Well, just probably a way of creating the scripts and devising your environment in which a record in a way that it seems scientifically, you can use some sort of templates and stuff that helps you create content in a much easier way so that it eventually becomes fun. And the opposite way. Let's say that you are an artist, very highly creative.

But you still need to do the books at the end of the year. Well, you can most probably teach yourself accounting in a way that it's fun. So that those numbers on the income statement on the bank statement, tell a story. And you can create a story, some sort of creativity around those numbers. There's always a way of making what you care about fun. And you should absolutely think of this as one of the key components of peak performance.

But there's a sixth thing, what is it? This is let me tell you first that dude, I need to like subscribe and hit the bell so you never miss out on any of the juicy videos that we release every week. And also, you help other people find this content, apply what we teach, and hopefully have the results they seek. So please like it and share it. Thanks.

So the sixth thing is, to me arguably the most important, it is courage because being courageous, being brave against the unknown and the uncertain is the key defining factors of entrepreneurs that actually make it Elon Musk said that to partnership is like staring into the abyss while chewing glass. And even if that is a very extreme phrase, I kind of agree because there's always painful and resistance involved in building anything to operate at peak performance, specifically in business is a never ending process of pushing yourself against what Sigmund Freud called to Death Wish that part of yourself that that doesn't want to be disturbed.

That part of you that just wants to remain in conflict, that destructive force arises, every time that we push ourselves to work discomfort is a very well known psychological dimension we all have is that an all male static impulse of the body trying to preserve, you know, growth happens inside your comfort zone. And in fact, I would argue that it is precisely where it sucks the most where the most growth is waiting. So the ability to push yourself towards that pain towards that uncertainty, two words, that lack of clarity, and getting to the other side is fundamentally about courage and a bunch of other psychological qualities.

But they all eventually boil down to courage. Cultivating courage, that character trait is key to when in fact in business is not the highest IQ who wins or the better connected, oftentimes, it's just the most persistent and persistence is rooted in having the courage to show up everyday and pick yourself up every time you are down.

So these are the five plus one principles of peak performance. One is focus, you need to know exactly what it is that you shouldn't be doing and just don't do anything else to speed. Be very quick. Understand that you are on borrowed time on Earth. Cultivate urgency and work fast three intensity only work on what you're working adequate ask is do what you're doing. And don't get distracted for control. understand cause and effect. Create a systems that provide feedback so you can become better at the task at hand. And over time, reduce the time you employ and five, have fun, have fun, because without fun, you're not gonna sustain that career in the long term. And finally, six have courage, develop bravery, test yourself in and out of your workday to become the person that you know inside that you have the possibility of becoming. This is peak performance. This is how people become their best selves in a short amount of time. This is the same principles that power our training company that takes people from zero to revenue three months or from very low revenue to 10x or revenue in three months. It is not magic. It is just knowing what needs to be done in order to get the results we seek.